This is a National Geographic fold-out on the topics of bikes in Copenhagen. I hand drew all the little bikes, with detailed drawings of bike styles through history and then smaller simplistic drawings of those bikes.
I wanted a lot of the different style elements to reflect movement. I sketched a variety of different layouts that used bike themes and the idea of motion to express moving through time. I also wanted to incorporate the culture of Denmark into the infographic whether direct or implied. I researched about Denmark’s bike culture, policy, infrastructure, and various organizations that promoted biking. I specifically focused on the iconic infrastructure as points to reference to along with their iconic building architecture.
I narrowed down my ideas to a layout that would be a reference to bike paths, movement, their iconic Snake bike path (a bright orange winding bridge), and their flag. I hand drew all the little bikes, with detailed drawings of bike styles through history and used those are large marker points. I replicated those bike styles in more simplistic forms to fill the “bike path.”
I kept the colors are primary colors to keep the mood light and match Denmark’s red and white flag. I also used the display type “Arkhip” due to the wavy formations in the horizontal lines that fit with the structure of my layout.